Every year, thousands of Kiwis pack Whittaker’s into their bags and take it overseas, gifting it, sharing it, or just quietly converting people along the way. So for World Chocolate Day, we leaned into it and made it official. At Auckland Airport’s international departures, we set up a stall and handed out free chocolate to people heading off around the world, officially (unofficially) naming them Whittaker’s ambassadors. No fanfare, just a simple idea: if it’s already travelling, we may as well send it properly.